Ethics is important from image-building in reputation to relationship management. Ethics in an organisation means that the “organisation must be responsible for their effects on the social and physical environments”, and not just serve their own interests. Ethical behaviour involves transparency, accuracy, loyalty, and responsibility.
One who wants to act ethically first has to have Willingness towards ethics. Second, ethics doesn’t appear naturally, it has to be brought up in everyday lives and develops through time. So, we have to keep learning constantly about ethics. After we have reached this level of ethical skill, we need to keep practicing them to improve.
Ethics is developed by the values that we believe in and may vary for some people. We measure whether one action is ethical or not by their outcomes.
Basic instructions to act ethically in an environment are, First we can do “research of stakeholder ethics expectations”. Second, plan the objectives of your PR activities according to the agreed ethical manners within the public. After that we can try communicating the plan/message by choosing the right tactics. Finally, we need to evaluate the overall performance to see the outcomes.
All in all, always try to bring the most ethical issue that you have passionate about and you can get experience by volunteering for causes that you believe in. – Fiona Cassidy.
If ourbusiness promotes ethical issues, it can also increase publicity of the products! Like Body Shop
we could do this too...
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